What are blogs for?? For many people , a blog is essentially an online diary or journal – a place to post musings or record day-to-day happenings, perhaps to keep friends and family up to date . However, many bloggers focus on online development rather then personal ones. Their blogs consist mainly of post about – and link to – other websites, including other blogs. It’s these links between blogs that make the blogosphere such a dynamic, interrelated whole. One blog points to a news story or website, other blog pick up the story and link to the original blog, and so on. In this way, a single interesting post can ripple through-out the blogosphere in the matter of hours. And, due to the fact that many blogs rank highly on search engine , many come across the story, too. Naturally, a large proportion of blogs focus on a particular subject area-gamming, politics, flower arranging, whatever-while others are used primarily for displaying photos, music or video. While many blogs are the workof individuals, others – including many of the most popular – are updated collaboratively.
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